ART DIRECTION/ANALOG COLLAGE
I was raised in Damascus, Syria, I studied Graphic Design in Beirut and moved to Canada in 2008. I have worked in film and fashion, running my eponymous accessory line for 8 years and today I freelance as an art director and collage artist.
My aesthetic is rooted in my multi-disciplinary background and my approach to collage is inspired by Dadaism and Surrealism. My work mainly explores the idea of accidental harmony and spontaneity while experimenting with techniques such as trompe l’oeil, photomontage and Étrécissements. And while I enjoy collage as a self-expressive art form, I also use the medium alongside art direction when working with brands to create unique artwork for campaigns and product promotion.
I describe my work as a constant exploration of the unexpected, with a curious outlook on what happens when instinct takes over rather than the mind. I like to think that my work coincides and parallels with my continuous self-growth and discovery, it is a place where I let myself be and my instincts take the lead.